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A Study on the Influence of Media on Adolescent Sexual Behavior in Fufore Local Government Area, Adamawa State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Chapter One: Introduction

1.1 Background of the Study

The media plays a significant role in shaping adolescents' knowledge, attitudes, and behaviors concerning sexual health. With the proliferation of digital platforms and traditional media, adolescents are exposed to diverse messages about sexuality, relationships, and health risks. In Fufore Local Government Area, Adamawa State, where cultural norms often limit open discussions about sexual health, media serves as a critical source of information (Ibrahim & Musa, 2024). While some media content promotes responsible behavior and awareness, other forms expose adolescents to misinformation or unhealthy sexual norms. This study examines the influence of media consumption on the sexual behaviors of adolescents in Fufore, highlighting both risks and opportunities for media-driven education.

1.2 Statement of the Problem

Adolescents in Fufore face challenges related to early sexual initiation, unintended pregnancies, and sexually transmitted infections (STIs), partly due to inadequate sexual health education. Media has the potential to address these issues by providing accurate information, yet it can also contribute to risky behaviors if the content is unregulated or misleading. Despite the critical role of media, there is limited research on how it influences adolescent sexual behavior in Fufore. This study seeks to bridge this gap, exploring both the positive and negative impacts of media on adolescent sexual health (Yusuf & Garba, 2025).

1.3 Objectives of the Study

  1. To analyze the types of media content consumed by adolescents in Fufore related to sexual health.
  2. To assess the influence of media on adolescents' sexual knowledge, attitudes, and behaviors.
  3. To identify challenges and opportunities for using media to promote healthy sexual behavior among adolescents.

1.4 Research Questions

  1. What types of sexual health-related media content do adolescents in Fufore consume?
  2. How does media influence adolescents' sexual knowledge, attitudes, and behaviors?
  3. What challenges and opportunities exist for leveraging media to promote healthy sexual behavior?

1.5 Research Hypotheses

  1. Media consumption significantly affects adolescents' sexual knowledge and attitudes in Fufore.
  2. Positive sexual health content in media reduces risky sexual behaviors among adolescents.
  3. Unregulated media content increases exposure to misinformation and unhealthy sexual norms.

1.6 Significance of the Study

This study is important for educators, parents, health practitioners, and media developers. It provides insights into the relationship between media and adolescent sexual behavior, emphasizing the need for regulated, educational content. The findings will inform interventions aimed at leveraging media to promote responsible sexual behavior and improve adolescent health outcomes in Fufore.

1.7 Scope and Limitations of the Study

The study focuses on adolescents in Fufore Local Government Area, Adamawa State, examining their media consumption patterns and its influence on their sexual behaviors.

1.8 Operational Definition of Terms

  1. Adolescents: Individuals aged 10–19 years who are in the transitional stage from childhood to adulthood.
  2. Sexual Behavior: Actions or practices related to sexuality and relationships, including attitudes toward intimacy and health risks.
  3. Media: Channels of communication, including television, radio, social media, and print, used to disseminate sexual health-related information.




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